I was asked by Matte-Finish (Newyork based Ad agency) to provide creative direction for this summer’s Mysteryland Festival at the iconic Woodstock Grounds. The campaign will run in a wheat pasting campaign all around NewYork City. Happening between May 23-26 in Bethel Woods - NY.
The festival included a hot air balloon and the iconic Woodstock grounds and the stage which the clients wanted to incorporate into the composition.
Check out the the Mysteryland festival details
Final Illustration


Horizontal version of the poster

Details of the illustration




color exploration

Initial Sketch


Credits to Matthew Rowean and entire team at Matte Finish
Will share more pictures of the campaign from the NYC streets soon!
Thanks for Watching